On Thursday, Reuters reported on a worldwide "Music Matters" survey that was released by Synovate, a research marketing firm.
Not only did the survey confirm that most of us are "passionate about music" (63%, which is not surprising.) It also noted some positive signs for the future of legal content online:
A strong digital economy will require functioning markets, and the shift towards legal delivery mechanisms like streaming services represents a positive step in the right direction.
As the above survey indicates, people are willing to pay for music. Reasonable monthly fees, and enormous catalogs of high quality digital music files accessible through simple interfaces are picking up steam, proving that people will pay for reliably delivered, quality content on demand.
It may be that the "rental" model - buying access, rather than ownership - is what consumers will prefer in the digital economy.
Not only did the survey confirm that most of us are "passionate about music" (63%, which is not surprising.) It also noted some positive signs for the future of legal content online:
Music streaming is also a big fan favourite, with one in five people globally, topped by Korea at 60 percent, streaming songs in the past month from legal music streaming services.
Robert Alleyne, research manager for Synovate in Britain, said that while illegal downloads and counterfeit CDs still plague the music industry, the stigma attached to these activities had largely succeeded in reducing piracy.
"For a long time downloading illegally was easier and faster than downloading legally but not anymore. And consumers have taken to these new legal services," he said.
Not only are consumers willing to pay for music, they're also happy to spend cash on getting to know their favourite performers better through attending performances or gaining access to exclusive information or parties, the poll showed.
A strong digital economy will require functioning markets, and the shift towards legal delivery mechanisms like streaming services represents a positive step in the right direction.
As the above survey indicates, people are willing to pay for music. Reasonable monthly fees, and enormous catalogs of high quality digital music files accessible through simple interfaces are picking up steam, proving that people will pay for reliably delivered, quality content on demand.
It may be that the "rental" model - buying access, rather than ownership - is what consumers will prefer in the digital economy.
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