NewTeeVee has a great write up of a new comScore report about online video streaming in April.The post gets a little bit technical about how the measurement are taken, but the takeaway is this: Americans streamed a jaw-dropping 16.8 billion videos in April, which NewTeeVee thinks is a new record. 16,800,000,000 streams. That's a lot of zeros. (Any word on American productivity in April by any chance?)
In all seriousness though, that amount of online video consumption confirms what a lot of us already know: that Americans are increasingly comfortable turning to the Internet for entertainment, whether it's for user generated video (this is my personal favorite), traditional television programming, or web-only shows and exclusives.
As more and more Americans get online--sixty-two percent of U.S. households are already connected at home according USA Today--those streaming numbers are only going to get higher, which is why content creators are working harder than ever to bring even more content online. But with 16.8 billion streams, it looks like we've already come a long way.
In all seriousness though, that amount of online video consumption confirms what a lot of us already know: that Americans are increasingly comfortable turning to the Internet for entertainment, whether it's for user generated video (this is my personal favorite), traditional television programming, or web-only shows and exclusives.
As more and more Americans get online--sixty-two percent of U.S. households are already connected at home according USA Today--those streaming numbers are only going to get higher, which is why content creators are working harder than ever to bring even more content online. But with 16.8 billion streams, it looks like we've already come a long way.
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