The rapid growth of online video

By Jon Henke on February 11, 2009 2:22 PM | No Comments | No TrackBacks

comScore has released new numbers showing online video is booming in the US, with a record 13% growth between November and December of 2008. That's double-digit growth in a single month. Specifically, "U.S. Internet users viewed a record 14.3 billion online videos during the month..."

More notable findings from comScore's December 2008 data:

78.5 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 309 minutes of video, or more than 5 hours.
98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer).
48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer).
The duration of the average online video was 3.2 minutes.
The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.

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