A new study by Cisco shows that even though online video tends to evoke the image of user-uploaded content--think dancing dogs on YouTube--it's professionally produced video like television programming, feature films, or online video extras that make up the bulk of what web users are watching. According to Cisco, Americans spend 2.5 times longer watching professional content than they spend watching user-created content.
NewTeeVee thinks that the difference is due in part to the emergence of Hulu and other legal resources for watching online video. Legal, full-length professional video is still relatively new, so presumably the amount of time people spend watching featured content online will grow even more in the future. The more legal, professionally-produced content there is available online, the more consumers will watch.
And, as NewTeeVee suggests, if electronics makers can push more consumers to adopt Internet-enabled set top boxes that can display online video on a TV, that could drive both the demand for and supply of professionally produced titles available online.
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