In the 22 years since News Corp created the Fox network with the intention of competing with the Big Three, it has unarguably expanded the field to a Big Four and has recently risen to throne of the highest-rated network on television. How does their online presence stack up, and what can you get out of it?
Fox.com is like a solid sedan with all the features and very little in the way of bells and whistles. If you just want the basics, like watching your favorite shows online, talking about them on forums, or checking the Fox schedule, you're in luck. Fox has official sites for 25 currently running shows, 22 of which feature free full episodes, and also has sites for four shows that are coming soon.
Each show's site is styled to fit the series, but the features of each are quite standard. While some shows have some nifty extras on their pages, the sites typically have all of the following:
- a brief "about" or "info" page,
- a few character bios,
- a "features" or "downloads" section with buddy icons and wallpaper,
- a bit of mobile content,
- a gallery of photos,
- episode guides/recaps,
- a community section or just a forum/message board, and
- videos, including full episodes
Fox.com's video player is a slightly less snazzy version of the player that News Corp and NBC Universal have on Hulu. It's the same size player, and has almost all of the same features: you can share episodes and clips by embedding the player on other websites, you can "dim the lights" (darkening the rest of the page to make the video stand out more), or watch in full-screen mode.
Fox has experimented with a couple of new-media efforts like blogs and podcasting. A wide variety of podcasts were all ended by the end of last summer, but several shows still have their own blogs.
A more general blog, Future on Fox, was created to promote upcoming series, including shows that hadn't even been picked up, but now it also occasionally promotes existing primetime Fox shows. It occasionally employs original videos and behind-the-scenes info to promote them, and it also features an impressive set of links to fan-created websites about two of their new series, Fringe and Dollhouse, in the blogroll.
And of course, there's some divergence between how involved the viewer communities are. Fox's biggest hit, American Idol, was a huge driver of SMS (text messaging) in the US, and they maintain the MyIdol community of over 1.1 million members who have written nearly 190,000 blog posts. Other shows maintain wikis, have official groups in outside social networks like MySpace and Facebook, or stick with a simple forum.
Fox.com has thoroughly covered all the standard content that the average viewer will be interested in getting from a TV network site, for all of their shows, not just the most popular. Though Fox has fewer series than the other broadcast networks due to a shorter prime-time schedule, providing full episodes for almost all of their series is nothing to sneeze at. So while we might be charmed by more ambitious attempts to integrate the internet and TV, knowing that we can get quality, safe content online for all our favorite shows from Fox is quite nice, too. Enjoy.
