We are encouraged by this new effort by the record companies to focus on creative, positive and collaborative approaches to promote safe and legal ways for artists and their fans to use the Internet to share music. Consumers' enthusiastic response to the growing number of Web sites and other online sources that provide legal access to original, high-quality video and music shows that creators, technologists and consumers can all thrive in the Internet ecosystem.
Collaborative approaches, such as these, give consumers the opportunity to access music in a safe and legal way while providing fair compensation for the artists who create it. Experience has shown that most consumers will respond positively and switch to legal alternatives for future content downloads when they are informed that their downloading activities are inappropriate and that other easy-to-use, legal sources are widely available.
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